September 2023
- January 2024
Insights
Visitors frequently encounter challenges when using audio guides due to the need to install multiple apps or visit various websites for different cultural institutions. This inconvenience can clutter their smartphones and disrupt their museum or gallery experience.
Additionally, crowded museum environments make QR code scanning frustrating, and language barriers limit access for non-English speakers. They emphasize the importance of visitor-centric improvements, location-based content delivery, and inclusive features to enhance the overall visitor experience. These insights underscore the need for a user-friendly and inclusive audio guide.
Persona
User journey map